Why conventional CRM requirements gathering is flawed...
The conventional wisdom has it that that CRM requirements gathering consists of assimilating lists of functional requirements and then prioritizing and ranking them. On the surface this all seems very logical, but in practical terms it doesn’t work. Since this is the approach that most organizations take, I thought I’d take a few posts to explain why this approach is fundamentally flawed, and to outline a significantly better alternative. Before I get too far into solutions I’d like to use this post to illustrate the sorts of things that happen when people adopt the ‘functionality first’ approach and it goes something like this:
Can Google Bring Enterprises Together?
Last week marked the official launch of Google Sites, a web-based collaboration service that has been lovingly dubbed by some as the "Sharepoint killer." It lets you pull together information from across Google Apps to create customized company...
Read more about Can Google Bring Enterprises Together?...Setup Your Own TinyURL Like Redirection Service in
Learn how to setup a TinyURL like URL shorterning service on your website with Google Short Links. Tiny URLs are easy to remember and can be shared on email, IM or Twitter without...
Read more about Setup Your Own TinyURL Like Redirection Service in 2 Minutes...SaaS is bad...
I've written quite a bit here about the dangers of adopting single vendor suites in terms of vendor lock in, and about how SaaS applications present a compelling value proposition for businesses as well as a disruptive threat to the existing...
Read more about SaaS is bad......Marketing @ UX Week
Yesterday our UX Week keynote speaker, Don Norman, talked a bit about how marketers make good allies for UX professionals because of their experience working with business units. This relationship has led marketers to get savvy about positioning...
Read more about Marketing @ UX Week...Twitter to Implement OAuth as Future Authenticatio
Recent events have pulled Twitter’s authentication methods even further into the limelight. People are becoming increasingly concerned about the safety of their profile and everything associated with it. What’s Twitter going to do about it, and...
Read more about Twitter to Implement OAuth as Future Authentication Method...Search quality, continued
A few weeks back Udi Manber introduced the search quality group, and the previous posts in this series talked about the ranking of documents. While the ranking of web documents forms the core of what makes search at Google work so well, your search...
Read more about Search quality, continued...