Budget Articles
Aurora: Making The Movie
When we set out to make Aurora we thought, “This can’t be that hard. We’ve made concept videos before.” But the complexity and ambiguous nature of the production process caught us by surprise, challenging us far beyond our expectations. From a hospitalized actress to a managing almost 1,000 art assets, this blog post will share some of the unique challenges we stumbled upon.CRM Surges as Brands Demand Measurable Results
Here are several excerpts from an article by Michael Bush and Rupal Parekh, More Marketers Want to Get to Know You: The days of putting millions of dollars against something without being able to track its effectiveness are soon to be over....
Read more about CRM Surges as Brands Demand Measurable Results..."Traditional software is like cocaine"
In a mind-numbing interview with ZDnet, Harry Debes, CEO of ERP vendor Lawson Software, demonstrates why the traditional enterprise software market is overdue for disruption. Debes' remarks show how little care and understanding legacy...
Read more about "Traditional software is like cocaine"...On CRM and User Acceptance Testing...
Having sat through countless sales presentations over the years where vendors have rhapsodized about their carefully honed implementation methodology I can observe that the reality rarely measures up to promise of the...
Read more about On CRM and User Acceptance Testing......A Sneak Peek at Winter '09
At salesforce.com, we have been working very hard on developing Salesforce Winter '09 for its release in October. Winter '09 will be salesforce.com's third release this year and also marks our 27th release in less than 10 years, something we are...
Read more about A Sneak Peek at Winter '09...Cost Cutting at Google: No Gifts for AdSense Publishers
Google is extremely serious about cutting costs in times of recession. They have reduced the hours of its free cafeteria service of employees, scaled back their holiday celebrations and also cancelled the annual Christmas gifts for AdSense...
Read more about Cost Cutting at Google: No Gifts for AdSense Publishers...Scott Berkun to Head the Schedule of Managing Design Projects!
We are happy to announce that Scott Berkun will keynote our Managing Design Projects conference in February. This is very exciting for us and having heard Scott present in the past I am confident he will really get things off on the right foot. We...
Read more about Scott Berkun to Head the Schedule of Managing Design Projects!...